The MA Music Industry Management and Promotion programme at the Joint School explores the commercial and business aspects of music performance and enables students to gain an understanding of music performance as ‘events’ and how to support and manage the infrastructure around managing musicians, particularly in the context of ‘putting on a public show.’ The programme also goes into considerable depth on the commercial aspects of music, and explores how music-related activities can be commercially successful.

Based in China, the programmes location in Baoding is convenient to tap into the classical music culture and its resources in and around the capital city, Beijing. The programme is also well placed to take advantage of, and support the thriving popular music culture within the city. This can be the performance aspects, and also through the commercial side of marketing audio products for consumption through various digital platforms, technologies and entertainment genre, outlets and domains.

The programme is suitable for aspiring and current music business people. It is also for music creators who wish to pro-actively manage and develop their own careers. The programme content provides an in depth opportunity to study the music business industry at post-graduate level, and as it develops raises questions which might provide platforms which form research questions for study at PhD level

This is an unique opportunity to study contemporary practice across the music industry on an international basis. Students will explore different business models from the UK and China and gain an understanding the ways in which creative products are marketed and promoted within these two cultures.

Todays music and audio industry is a fast moving and dynamic environment and the impact of new and emerging technologies will be enormous over the next few years. This will create exciting opportunities for the entrepreneurs of the future to create and develop new income streams.