University-Enterprise Collaboration: Creative advertising faculty and students visit China Lucky Group Corporation to explore new pathways in national brand communication
On 21 September, Creative Advertising Year 2 students from the HBU-UCLan School of Media, Communication and Creative Industries visited China Lucky Group Corporation to undertake a study visit themed "Touching the Memory of National Industry, Exploring New Pathways in Brand Communication".China Lucky Group Corporation, originating from a key project of China's First Five-Year Plan, is a long-e...
