On 14th May, the 2026 Blackmagic Design 2110 IP Outside Broadcast Vehicle National Roadshow made its scheduled stop at HBU-UCLan School of Media, Communication and Creative Industries. Serving as a vital bridge connecting cutting-edge international media technology with university teaching and practical training, this event not only allowed teachers and students across the school to get up close to the world's top-tier media production and broadcast equipment, but also accelerated the integration of professional teaching with international industry practices, injecting strong momentum into the training of future media professionals.
Professor Lv Yi, Dean of the school, delivered an opening speech. She extended a warm welcome and sincere gratitude to the industry experts, roadshow staff and teachers and students present. She noted that the roadshow hosted by the school had built a premium platform for teachers and students to access cutting-edge industrial technology, describing it as a rare opportunity.
As a global leader in technological innovation for the film, television and media sectors, Blackmagic Design always adheres to the core philosophy of "turning the broadcast industry into a truly Creative Industry". Renowned worldwide for its high-quality, highly reliable products and industry-leading encoding and decoding technologies, the company has profoundly shaped the development landscape of the global film, television and broadcast sectors and acted as a key driver of technological upgrading across the industry.
The roadshow consisted of two sessions: technical exchanges and practical experience. Closely following the development trends in the radio, television and media industry, it took "the smooth transition from traditional SDI to the full IP era" as its core theme and focused on technological innovations across the entire live broadcast and outside broadcast workflow, presenting an event featuring both industrial insights and practical value for teachers and students. Adopting a dual model of "theoretical sharing plus on-site experience", the activity built a link between campus teaching and industrial practice, helping teachers and students accurately keep abreast of the latest developments in media technology and consolidate their practical expertise.
In the morning, the technical exchange session kicked off in Lecture Hall C5. Li Xing from Blackmagic Design gave a special presentation on the core technologies of IP production and broadcast as well as prevailing industry trends. He systematically analysed the technical principles behind IP production and broadcast, offered an in-depth interpretation of the transformation trends within the global broadcast industry. The venue was filled with a vibrant learning atmosphere. Teachers and students took an active part in interactive discussions, broadening their professional horizons, updating their understanding of the industry and gaining valuable cutting-edge information and technical experience through Q&A sessions.
In the afternoon, the on-site visit and practical experience was held in front of Teaching Building C5. Students visited the Blackmagic Design 2110 IP Outside Broadcast Vehicle at close range. With detailed explanations from professional technicians, they gained an in-depth understanding of the architectural design, application scenarios and operational standards of the IP production and broadcast system. By observing the equipment in operation and listening to explanations of key technical points, students experienced the superior performance of world-class broadcast equipment first-hand. The activity effectively linked theoretical knowledge learnt in classrooms with real-world industrial applications, and further deepened their systematic understanding of practical work in the media profession.
As an important stop on the 2026 Blackmagic Design 2110 IP Outside Broadcast Vehicle National Roadshow, this event not only immersed teachers and students in cutting-edge industrial technology, but also diversified the forms of practical teaching in the school and greatly improved students' professional competence and practical skills. Going forward, the school will continue to deepen strategic cooperation with top international industrial resources, establish regular international platforms for learning and exchanges, and promote the in-depth integration of professional teaching and international industrial practice. It will create a growth path leading to the forefront of the industry for all students and support them to achieve greater progress in the media sector.
