Lecturer

BA (Hons) Creative Advertising

BA (Hons) Graphic Design

Azeem is an experienced lecturer with over 10 years of teaching experience in creative advertising, digital marketing, branding, and design courses at both the undergraduate and postgraduate levels. He is passionate about education and strives to create a dynamic and engaging learning environment where his students can thrive and develop a deep understanding of the subject matter.

In addition to his academic role, Azeem has been working as a technology consultant for the past 5 years. This experience has enabled him to bridge the gap between theory and practice by providing expert digital marketing and advertising consultation to a diverse range of local and international companies. His practical insights into these fields, combined with his pedagogical skills, have equipped him with a holistic understanding of the industry that he can impart to his students.

Education:

University of South Wales (United Kingdom) MSc in Digital Marketing, 2014.

Bahria University (Pakistan)MBA in Marketing, 2012.

Publication:

• “Investigating the impact of pester power and cultural factor on Parental Buying Decisions: Changing food preferences in Pakistan”. (2023) Vol. 13 No. 2 (2023): International Journal of Management Research and Emerging Sciences (IJMRES). ISSN 2223-5604 EISSN 2313-7738

• “The Conflict between Social Media and Higher Education Institutions” (2018) pp. 499-510. Global Business and Management Research: An International Journal (GBMR) ISSN: 1947-5667(Online)