On 14th May, the 2026 Blackmagic Design 2110 IP Outside Broadcast Vehicle National Roadshow made its scheduled stop at HBU-UCLan School of Media, Communication and Creative Industries. Serving as a vital bridge connecting cutting-edge international media technology with university teaching and practical training, this event not only allowed teachers and students across the school to get up close to the world's top-tier media production and broadcast equipment, but also accelerated the integration of professional teaching with international industry practices, injecting stro
Recently, the national finals of The 19th Chinese Collegiate Computing Competition (4C) concluded successfully. A total of 17 teams from Hebei University advanced to the national level competition, including three teams from our School, which competed against more than 2,800 teams (over 4,400 entries) from universities across the country and achieved excellent results.
The work "Blessings" at the Tulou, jointly created by Yuanchang Zhang , Siwei Wen and Sitong Fan Wanjun Chen from Animation, Shiqi Wang from BA Interior Design, and BA Film-making graduate Chen Weiyi , won the National Second Prize in the Digital Media Game and Interactive Design category.
The work Crafting China with Ingenuity, created by Hongxu Kou, Linqian Zhang and Yixuan Dai from BA Film-making and Yitong Xie from BA Graphic Design, won the National Third Prize in the Computer Music Creation category.
The work Echoes of the Forbidden City, completed by Yijia Du from Film-making and Zhouhao Zhan from Interior Design, won the National Third Prize in the International Students' "Sinology" category.
The Chinese Collegiate Computing Competition (4C) is one of the earliest undergraduate computing discipline competitions in China. Since its inaugural edition in 2008, it has been held for 19 consecutive editions and has been included in the competition catalogue of the National Analysis Report on Collegiate Competitions, ranking third among all national computing competitions. The competition operates a three-tier selection system at the institutional, provincial and national levels, and offers 11 major categories including Digital Media Animation and Short Films, Digital Media Game and Interactive Design, and Artificial Intelligence Applications. With wide coverage and influence, it attracts more than a thousand universities across the country each year and has collected hundreds of thousands of entries, making it a highly authoritative and influential computing discipline competition in China.
Our School actively promotes the model of "Teaching and learning through competition", taking discipline competitions as a core instrument of practical teaching and closely aligning them with the objectives of professional talent development. We guide students to explore China's outstanding traditional culture and to achieve innovative cultural expression through digital technology and creative design. This approach encourages them to move beyond the confines of textbooks, apply classroom knowledge in practice, and undertake original creations that draw on the distinctive strengths of Animation, Interior Design, Graphic Design, Media and Television Production, and Film-making. Thereby, it develops their practical skills, innovative thinking and inter-disciplinary creative abilities.
The awards fully demonstrate the professional practical competence and comprehensive abilities of our students, as well as the effectiveness of our practical teaching. Our School will continue to deepen teaching reform, leverage competition platforms to empower talent development, therefore fully stimulating students' creative vitality in their chosen professional fields. This enables them to refine their professional skills through practice, and effectively enhance their broader and wider ranging abilities.
