On October 10, Lv Yi, Dean of the HBU-UCLan School of Media, Communication and Creative Industries, and Fu Hongyan, Vice Dean of the School, visited the Shijiazhuang Mass Art centre. Tian Xin, Director of the Shijiazhuang Mass Art centre, along with heads of the Training Department, Fine Arts Department, and Research Department, accompanied the visit and held in-depth discussions. During the meeting, Director Tian Xin introduced the achievements of the Shijiazhuang Mass Art centre in mass cultural activities, intangible cultural heritage inheritance, and scientific research. Dean Lv presented the outcomes of the Sino-foreign cooperative education at the HBU-UCLan School of Media, Communication and Creative Industries. She stated that this collaboration is an important initiative by the School to promote the integration of "industry, academia, research, and application" in talent cultivation, providing students with comprehensive practical opportunities and realising complementary advantages between the university and the art centre. The two parties reached multiple consensuses on joint research and development in the cultural creative field, project cooperation, and the cultivation of media and creative talents.

This plaque awarding ceremony explored new pathways for university-institution cooperation and collaborative talent cultivation, holding significant importance for promoting the integration of higher education and cultural undertakings and supporting regional development.