Marking the 105th anniversary of Hebei University, HBU-UCLan School of Media, Communication and Creative Industries successfully hosted a Campus Open Day. This has as its principal and key aim to further build a bridge through home-school communication, consolidating the educational strength of alumni, showcasing the School’s educational ethos and outcomes, and opening up channels for connecting secondary and tertiary education. The event invited parents of current students, outstanding alumni, representatives of outstanding secondary school teachers and students, as well as children study tour group from a Qinghai province, to step onto the campus and into the School to celebrate the anniversary of Hebei University. Through on-site visits, creative symposia and interactive sharing, participants experienced the School’s educational heritage, nurturing atmosphere and developmental vitality in an immersive manner.
The School’s leadership extended a warm welcome to all the guests for visiting on the anniversary day. Jiangbin Qu, Party Secretary of the School, Yi Lv, Dean of the School, and Hongyan Fu, Vice Dean, led the visiting guests on a tour of the School’s distinctive venues, including teaching and practical training facilities, professional studios, cultural exhibition areas and campus public spaces. They also provided a detailed introduction to the School’s educational characteristics, the advantages of Sino-foreign cooperative education, achievements in programme development, the talent developing system, outcomes in disciplinary competitions, and progression to further study and employment. The neat and elegant campus environment, the well-equipped and advanced practical training facilities, the rich and profound atmosphere of media and the arts, and the enterprising spirit of faculty and students left a deep impression on our guests.
At the themed symposium, the School provided a systematic introduction to its key purpose, emphasising its educational positioning, distinctive training model, academic atmosphere, and its priorities regarding ideological and political education. It also highlighted its distinctive features of international education, and its strengths in student support, comprehensively showcasing the substantial achievements made in recent years in talent development, disciplinary construction, innovation and entrepreneurship, and progression to further study.
Parent representatives actively raised questions and exchanged views on issues such as students’ academic development, campus life management, comprehensive quality improvement and future career planning, and praised the School’s refined educational management, all-round growth support and international training platform. Participants expressed that visiting the School on the anniversary day had enabled them to better understand the School’s educational philosophy and associated details more comprehensively. They also felt more reassured and confident about their children’s growth at the School and their future development.
Returning alumni, bearing sincere blessings for their alma mater, sincerely shared their learning gains and work experience from their time at the School, drawing on their own study experiences and career development journeys. The visiting secondary school teachers and students experienced the rich academic atmosphere and the allure of media disciplines at close hand, accumulating valuable experience for their future study planning and programme choices. The children from the Qinghai study tour group listened attentively to the explanations, experienced university culture, and broadened their horizons through cross-regional exchange.
In the future, our School will take the 105th anniversary as a new starting point, continue to uphold the fundamental task of fostering virtue through education, continue to deepen the models of collaborative home-school education, alumni-empowered education and through-stage education, and continuously enhance the quality of talent development.
