On 30 January, coinciding with the visit of the British Prime Minister Keir Starmer to China, China Daily published a feature article introducing the educational characteristics and accomplishments of the HBU-UCLan School of Media, Communication and Creative Industries.

China Daily is China's national English-language newspaper, first published in 1981, with an average global circulation of over 900,000 copies, of which more than 600,000 are distributed overseas. As a vital window for China to understand the world and for the world to learn about China, China Daily is the preferred English-language media for high-end readers both at home and abroad, and is the only Chinese newspaper effectively reaching mainstream international society with the highest republishing rate among foreign media.

British Prime Minister paid an official visit to China from 28 to 31 January 2026. Prior to the visit, reporters contacted Lv Yi, Dean of the HBU-UCLan School of Media, Communication and Creative Industries, and conducted an exclusive interview. Dean Lv elaborated on the School's educational positioning and the strategic significance of its focus on the "media and creative industries" sector. She shared the School's experience in internationalisation at home, detailing how it integrates the strengths of British partner institutions in media, film and television, animation, and design with the local foundation of Hebei University. She also discussed the School's contributions to "industry-academia-research" collaboration within the context of national strategies for "cultural digitisation" and "enhancing international communication capabilities". Furthermore, Dean Lv introduced the School's exemplary practices in systematically developing students' cross-cultural creative abilities for "telling China's stories effectively".

At present, both China and the UK are vigorously developing their creative economies. In areas such as digital content production, intellectual property development, and the global expansion of cultural brands, the two countries face both cognitive differences and significant opportunities for growth. Dean Lv stated that the School would strengthen its ties with multinational enterprises connected to its British partner university, playing a more active role in the new chapter of Sino-British relations.